How AI is reshaping marketing.
Thinking on AI, advertising and the future of the agency — from YW’s Agency President Seden Gürcü.
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Article
What Is an AI Creative Agentcy?
What an “AI Creative Agentcy” means: a creative agency built around AI agents — strategy, creative and production on agentic workflows, not billable hours. The term, and why YW uses it.
Read on YW →ArticleFrom Agencies to Agents: Why Creative Power Is Decentralising
The agency was built on big teams and billable hours. AI is dismantling both — and moving creative power to talent and brands.
Read on YW →ArticleA New Era in Marketing: AI Agents, Creative Intelligence and Smarter Workflows
AI is becoming marketing's operating system. On AI agents, creative strategy, and YW's Creative Intelligence System.
Read on YW →