KİĞILI: HAYAT MÜŞTEREK
For International Women's Day we added a new mark to Kiğılı's care labels: an equals sign next to the washing, ironing and drying symbols. The campaign, Hayat Müşterek ("life is shared"), challenged the assumption that this work belongs to women.
- — 28M organic reach
- — 0 TRY media budget
- — Earned reach driven entirely by creative and conversation
