Operating in Turkey for 32 years, the world brand P&G initiated a movement to create synergy between its brands and the youth of the digital world in Turkey called #Banabak for the 100th Anniversary of May 19, the Commemoration of Ataturk, Youth and Sports Day. We invited 19 young people shining out with their talents in music, sports and science, as well as social benefit, to discover their self-belief and power through our advertising campaign to be supported by P&G.