Based on our Neuro tests, the interest drawn for the  Jingle, used for the TV commercial of Popkek, one of the favorites in Turkey, was surprisingly outstanding. Based on this data, we did Social Listening during which we were asked to turn this Jingle into a song.

As Popkek is a brand attaching importance to what its consumers say, we immediately set to work and developed one of the most influential cooperation projects in Turkey. We turned the jingle into a song for Popkek lovers with Eypio , the pioneer of rap music that is one of the favorite music genres of our target audience.