The interest for the Jingle, used in the TV commercial of Popkek, one of the favorites in Turkey, stood out surprisingly in our Neuro tests. Based on this data, we realized Social Listening during which we were asked “Why don’t you turn this Jingle into a song?”.

As Popkek is a brand paying attention to what its consumers say, we immediately set to work and developed one of the most influential cooperation projects of Turkey. We turned the jungle into a song for Popkek lovers with  Eypio , the leading figure of the rap music that is one of the favorite music genres of our target audience.