With our teaser  released for November 10 , we called everyone, who lost the buttons of their jackets, to our  Kigili stores to replace these buttons on November 9, irrespective of their brands, and invited all of us to button up our jackets in memory of Ataturk on November 10.

With our film for November 10th, showing our respect for Ataturk, we presented some slices of life of  different people with different life conditions, dreams and styles, conveying the message of “No matter how different we are, all jackets are buttoned up at one the same time on the same day!”