We worked as the integrated agency of the brand Grunding for the platform Ruhun Doysun. We dived into the projects, and lost the track of time while concentrating on ATL and BTL activities, social media contents, digital/creative projects and the brand-new Ruhun Doysun (Fill Your Soul Up) season. At the end, we had 28 Million views.
What is Ruhun Doysun?
Ruhun Doysun is a project inviting everyone out to sustain a simple life, raise awareness on consumption, and showing food the respect it deserves. Encouraging all of us to think more and consume only as much as needed, it invites us to stop wasting food starting from our own kitchens.
Grundig is also a brand that shows respect for resources and strives to create a sustainable world with its products. One-third of all foods goes to waste all around the world. Even one-fourth of these foods, which ends up in waste containers, is enough to help and nurture the needy persons. That’s why Grunding is against irresponsible consumption and food waste. Grundig runs the project Ruhun Doysun locally in Turkey, and the project Respect Food globally.
Developed with great efforts of numerous smart persons and giving us the feeling that we have created a real value for the life through our works, Ruhun Doysun has a special place in our hearts.