G-Shock wanted to prove that it could face and overcome all tough conditions. And we rolled up our sleeves to push the limits of G-Shock. We challenged G-Shock with highly tough tests with Yunus Gunce and Seyithan Ozdemir.
Who Can Endure Wins
G-Shock wanted us to emphasize that endurance was not just something physical. And we travelled beyond physical endurance to have a strong stance. We cooperated with Melih Mahmutoglu, a basketball player of Fenerbahce, in the Euroleague Final Four match, showing that a person should endure not only physically but also mentally to achieve.