A creative AI production
studio in London —
built for the new
era of creativity.
Studio Brave is an AI-native creative studio designed to eliminate the traditional barriers of time and budget — closing the gap between imagination and execution.
By combining proven global branding expertise with the limitless power of generative AI, we empower brands of all scales to achieve their world-class creative ambitions with radical efficiency and flexibility.
Three principles
we don’t break.
Smart creativity
The idea always leads. Tech is a power tool, never a substitute for taste. Every brief starts on paper, with people, in a room.
State-of-the-art AI tools
Art Directors and copywriters fluent in the latest creative AI tools lead every project end to end — not as operators, as authors of the work.
Creative Intelligence System
Our in-house agentic AI workflow that augments consumer research, strategy and creative development — built by YW, used on every project.
Independent.
Founder-led.
YW Istanbul — also known as YouthWorks — is an independent, AI-driven creative advertising agency based in Türkiye, founded in 2017 by Serhat Gürcü and Seden Gürcü.
Seden Gürcü
Co-founder of YW Istanbul (YouthWorks) and the agency’s President — leading YW end-to-end across Istanbul and London.
LinkedIn ↗Serhat Gürcü
Co-founder of YW Istanbul (YouthWorks) — the independent creative agency founded in 2017, with studios in Istanbul and London.
LinkedIn ↗