FOUNDER / AGENCY PRESIDENT
Serhat is an Entrepreneur / Agency President currently living in Istanbul, Turkey.
The Business Club he founded while studying economics at the university, made him realize the distance between brands and young consumers. He has won the JCI World Business Plan Competition 2003 with his youth agency plan.
Soon after graduating from university, he founded his own agency and started his career as an entrepreneur. The agency “Youth Republic” focusing on 47 million young people living in Turkey, has created a new market.
Maintaining his position as the leader of the agency for ten years, Serhat made it to the list of “40 Under 40” of Fortune magazine, the annual selection of the most influential young people in business, for five years in a row.
After serving for local and global brands such as Vodafone, P&G, Unilever, Ulker, Finansbank, Eti, Tchibo, Microsoft, Intel, Under Armour, Red Bull and Mondalez, Serhat exited from his first startup Youth Republic and founded the new-generation creative agency “YouthWorks” in December 2015, where he currently holds Co- Founder & Agency President titles.
Serhat is interested in AdTech, Data Driven Creativity and Startup ecosystems.
CO-FOUNDER / VICE PRESIDENT
Completing the “Business Management” program at the University of Worcester, and “International Business Strategies” program at the London School of Economics (LSE), started her professional career in advertising industry at Leo Burnett Istanbul in 2004, and served as the Account Director for such global brands as P&G, McDonald’s, Kellogg’s, General Motors and Diageo for 5 years. She paved the way for introduction of the US-based company “Monster.com in Turkey to gain “start-up” experience where she served as marketing director and member of the executive committee for 3 years. Then she started to work at Youth Republic as the Vice President to gain “Integrated Marketing Agency” experience for 5 years where she played a leading role in management of the teams of 100-150 persons. She has both generated solutions to the business problems of many local and global brands such as P&G, Unilever, Coca Cola, Intel, Tchibo, Ulker, Arcelik, Finansbank, Boyner, Eti, Under Armour, Redbull and Playstation, and positioned all these brands closer to the young up until now. She blazed the train in foundation of YouthWorks in 2016. She currently serves for both local and global brands as the Founding Partner and Vice President at the agency.
EXECUTIVE CREATIVE DIRECTOR
After completing his undergraduate degree in Business Administration at the Middle East Technical University, he completed his master’s degree in Communication Strategies and Public Relations at Galatasaray University.
Yavuzhan Gel, who previously served as creative director at several local and global agencies, managed the campaigns of big brands. With these campaigns, he received more than 100 awards from national and international competitions such as Cannes Lions, Golden Drum, Eurobest, New York Festivals, Epica and local competitions such as Kristal Elma, Felis, Effie.
As of December 2019, he has been working as Executive Creative Director at YW Istanbul.