About us
YouthWorks DNA

We’re a creative agency acting in data-driven marketing manner with an additional field of expertise in youth and rejuvenation. We provide service to many substantial clients operating in various fields ranging from FMCG and retail, and from technology to finance.

We think that creativity must go beyond the agencies in today’s marketing world. This is why our operating system is built on “COLLABORATION”. The “X” on our logo stands for this philosophy. Therefore, we engage various occupational groups such as artists, chefs and engineers in many creative projects of us.



As soon as he graduated from university, he founded his own company and started his career as an entrepreneur. 47 million youn people living in Turkey, the agency “Youth Republic” he founded has created a new market. Maintaining his position as the leader of the agency for ten years, Mr. Gurcu made it to the list of “40 Managers Aged Under 40” of Fortune magazine, showing the young entrepreneur leaders and managers, for five years in a row. Serving for many brands engaging in various industries such as Vodafone, P&G, Unilever, Ulker, Finansbank, Eti, Tchibo, Boyner, Intel, Under Armour, Red Bull and Mondalez during his professional career, Mr. Gurcu left Youth Republic and founded the new-generation creative agency “YouthWorks” in December 2015 where he currently holds office as the Founder & Agency President.


Completing the “Business Management” program at the University of Worcester, and “International Business Strategies” program at the London School of Economics (LSE), started her professional career in advertising industry at Leo Burnett Istanbul in 2004, and served as the Account Director for such global brands as P&G, McDonald’s, Kellogg’s, General Motors and Diageo for 5 years. She paved the way for introduction of the US-based company “ in Turkey to gain “start-up” experience where she served as marketing director and member of the executive committee for 3 years. Then she started to work at Youth Republic as the Vice President to gain “Integrated Marketing Agency” experience for 5 years where she played a leading role in management of the teams of 100-150 persons. She has both generated solutions to the business problems of many local and global brands such as  P&G, Unilever, Coca Cola, Intel, Tchibo, Ulker, Arcelik, Finansbank, Boyner, Eti, Under Armour, Redbull and Playstation, and positioned all these brands closer to the young up until now. She blazed the train in foundation of YouthWorks in 2016. She currently serves for both local and global brands as the Founding Partner and Vice President at the agency.

Our Skills


We are not contended with the researches provided to us by the brands. We also make researches to lead the industry.

Please Click here to review the Digital Head research.


We generate the Phygital technology, needed for brand experience, in events or stores. Please click here to review Compact.


Please  click here to review Connected that offers experience marketing solutions.


We have been managing the social media contents of many brands since the day when Facebook was introduced in Turkey. You’re asking what has changed? Everything!


YouthWorks is the first Youtube Certified creative agency. We prepare the performance- and/or image-oriented solutions for our brands regardless of video or text.


YouthWorks thinks digitally by nature.  All our creative solutions are based on certain data measurements. If it’s skipped in the first 5 seconds, it is not a good idea for us.


Unlike the 360-degree approach, we integrate the ideas derived from the strong consumer insights, into each other during idea creation phase, and then apply them in each medium.

Exemplary Projects by Us


We offer marketing communication strategies that make brands dynamic and/or draw them close to their target audience.


We believe in the power of data-driven creativity. Please click here to view one of our researches.