Smart creativity is what we believe in! But what does this mean?

In our business, creativity exists to achieve effective results. Effective results are only achieved when you can use creativity and data together.

As of 2016, we provide both atl and digital services.In order to improve advertising effectiveness, we started our media & data department 3 years ago.

Integrating media, and therefore data, with creativity gives us what you want, and we call it smart creativity!

Well we are not just a creative&media agency but an innovative agency. What’s next?

Ywistanbul  Yw istanbul  Youthworks  ywistanbul  YWİSTANBUL  Youthworks  Ywistanbul  Yw istanbul  Youthworks  YWİSTANBUL  ywistanbul  Serhat Gürcü  Seden Gürcü  Serhat Gürcü  Seden Gürcü   Serhat gürcü Seden gürcü


Our founders, Serhat Gurcu and Seden Gurcu, are among the leading names in the advertising industry in Turkey with their 15+ years of experience. The first agency established by Serhat, pioneered the creation of a new vertical market in Turkey. He entered the Fortune 40 under 40 list five times in a row with his success. Seden managed 20+Global Clients including P&G, McDonalds, Coca-Cola as customer relations director for Leo Burnett, one of the world’s leading advertising agencies. After LB, she led’s entry into the Turkish market. She was twice named to the Fast Company female founders list in 2016 after founding YWIstanbul. Among Turkey’s top creatives, Yavuzhan Gel has won more than 100 awards, including Cannes Lions, Golden Drum. In addition to holding a PhD in data, media, and creativity, Selin Ergin is our director of media. Before Selin joined us, she managed the media planning of 20+ brands in Publicis.

With a team of 60 employees, YWIstanbul serves the whole world in Istanbul.


  • Brand Communication Strategy
  • 360 Campaign Development
  • ATL&BTL Creative Materials
  • Social Media Strategy
  • Social Media Content
  • Digital Projects
  • Media Planning&Buying
  • Data&Insight
  • Consumer Behavior Analysis